Top 10 Exciting Indian Startups Founded by Women Entrepreneurs
Less than 14% of Indian startups are founded by women and according to Mastercard’s 2020 Index of Women Entrepreneurs, the numbers are even more dismal for women entrepreneurship in India as just 5.2% of business owners are women – ranking India at 55 out of 58 countries.
Keeping that in mind, we wanted to celebrate women entrepreneurs on women’s day and here is a list of the top 10 most exciting Indian startups founded by women entrepreneurs.
00:00 Introduction
03:16 Nexus Power
04:38 Little Black Book (LBB)
06:38 YourStory
08:18 Myelin Foundry
10:44 DoubtNut
12:57 SmartVizX
15:32 ZestMoney
17:29 Rivigo
21:08 MobiKwik
23:56 Honorable Mentions
28:24 Nykaa
Nexus Power: Founded by twin sisters Nishita and Nikita Baliarsingh in 2019, Nexus Power is building bio-organic and biodegradable batteries for electric vehicles. Initially, Nishita and Nikita wanted to actually build EVs, but after doing some research, they realized that India’s EV space was still a really tough market to get into and they started creating batteries that could replace Lithium and were good for the environment.
Little Black Book (LBB): Founded by Suchita Salwan in 2011, LBB started as a Tumblr blog and has now evolved into a discovery-led commerce platform. Suchita started building a small team of employees, freelancers, and interns, who would scour Delhi searching for interesting places that people could visit. They later started building their own website and app after Dhruv Mathur joined LBB as a co-founder in 2015.
YourStory: Founded by Shradha Sharma in 2008, YourStory started as a platform that would tell stories of entrepreneurs who are not superstars yet but have the spark, drive and hope. After failing to raise funds from investors for her media and news startup, Sharadha Sharma bootstrapped YourStory for seven years before investors eventually realized the potential of her venture.
Myelin Foundry: Founded by Aditi Olemann, Ganesh Suryanarayanan and Gopichand Katragadda in 2019, Myelin Foundry’s flagship service called Fovea Stream is able to leverage the power of artificial intelligence and deep learning to upscale videos that viewers are watching on OTT platforms up to 4K, irrespective of the video’s original quality or network bandwidth limitations.
Doubtnut: Founded by husband-wife duo Aditya Shankar and Tanushree Nagori in 2016, Doubtnut provides its users with instant video solutions to doubts in a number of different educational categories like math, physics, chemistry, and biology. Students just plug in their question or even take a photograph of it and Doubtnut provides a solution to that question.
SmartVizX: Founded by another husband-wife duo Gautam and Tithi Tewari in 2015, SmartVizX is a virtual reality startup that is changing the way architects communicate. Their flagship product Trezi is India’s first VR-based design communication and collaboration product. SmartVizX’s customers can use Trezi to seamlessly review, modify, and experience a project design with clients and colleagues.
ZestMoney: Founded by Ashish Anantharaman, Lizzie Chapman, and Priya Sharma in 2015, ZestMoney is a fintech startup that partners with NBFCs and banks to offer EMI option to customers who do not have access to credit cards and can’t afford to pay for products out of their pockets in full.
Rivigo: In 2014, Deep Garg and Geet Kalra set out to make the profession of truckers more humane and address the growing need of truck drivers in the country by starting Rivigo. The company’s innovative relay trucking model not only helps its drivers to go home to their families every day but also makes deliveries for their customers much faster. Today, Rivigo has become a unicorn and has raised more than $280 million.
MobiKwik: Founded by Bipin Preet Singh and Upasana Taku in 2008, MobiKwik is a digital payments startup that was started before FreeCharge, Paytm and PhonePe. Initially, MobiKwik was a prepaid mobile recharge service but it has now expanded its portfolio to include a host of financial services like offering loans, investment in gold and mutual funds and it also has its own payment gateway called Zaakpay.
Nykaa: Founded by Falguni Nayyar in 2012, Nykaa started things off with an exclusively online approach, curating beauty products from a number of different well-known global brands. They follow an inventory-based business model. By 2017, Nykaa had broken even and they’ve been profitable ever since. Today, Nykaa sells beauty, wellness, and fashion products for both men and women using an omnichannel channel approach: through their website and 70 offline stores across India.
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the day is not far when Caleb would have to rename the channel to Backstage with Billionaires. Thanks for creating such quality and useful content for the Indians🙌
It’s my (and the rest of the BwM team’s) pleasure Aditya, glad you’re enjoying our videos so much ☺️ -Caleb
Rivigo’s strategy is just like airlines where they ask pilots to only fly for a certain flighthours and then take some rest. It’s simple and efficient when it comes to logistics.
one of the best startup.
Exactly! The only difference is the value of the cargo in this case – many times, airlines transport people, and so an overworked pilot is seen as a major risk. But an overworked truck driver, especially to a greedy employer, is only seen as a risk to himself (and maybe some people on the road, but I’m sure the truck owner won’t be seen as liable if/when an accident occurs). I’m glad Rivigo is turning things around. -Caleb
The story of Rivigo really inspired me. I personally have seen inhuman working conditions of truck drivers. Thank you BWM for such content. Feeling Inspired !!!
Rivigo is the perfect example of how free market is humane. Genius. Absolutely genius.
If a politician were to solve this problem they would have finished these jobs altogether.
Wow this video is extremely informative. Women entrepreneurs may be less now but they are definitely really interesting companies .But our media is a total sham 😞our media never shows anything about entrepreneurs. Thank u Bwm, for making this content
The pleasure is ours Harsha, happy to have made this video, and happy that you felt that it was informative and that you learned something from it! -Caleb
The depth of research and the expertise that they put in the script,shooting and everything just makes it more satisfying! After Watching their videos for a long time I seem to have build an intuition on what value the startup brings and how one can solve problems before Caleb himself mentions in detail!
This video is for women entrepreneurs.
Happy women day to all women 🙏🎉🔥❤️
No matter how many times a say it.
but seriously I just love this channel.
You guys are awesome team BWM.
🙏🏻 thanks Utkarsh 😁 -Caleb
I think the low participation of women in business is due to our societal norms. Women in general aren’t encouraged to be in business or even work in many cases. Even the more urban families prefer women to go work at a job than to start their own business. While this can be said for men too, they have much more freedom than women. Social change is necessary. Hatsoff to all the women you mentioned and may they be the inspiration for upcoming women entrepreneurs.
i would love to listen other stories abt startups apart from india
I’m also a kid from Bangalore aspiring to be a entrepreneur in a few years. I want to startup in energy sector India where I want to focus on waste to energy economy. I also want to develop robotics to clean environment in our India like cleaning rivers,, I have plans to develop a machine like “The Interceptor” which cleans rivers , oceans..etc
This is a great idea Harsha, but how will you make money cleaning waste? That is the problem you need to solve. As you said, “waste to energy” would be an option, but what technologies/machines are needed to make that happen? -Caleb
Bro you guys have some really cool followers in India. All are budding Entrepreneurs. You ROCK🔥🔥
that’s so wonderful and enchanting to know, ever exciting to go ahead but very few are solely women owned. Nevertheless, I am optimistic. Kudos to you for such clean pronunciation of Indian names.
Thank you very much for this informative video. God bless.
IMO, the main problem with EVs is that it requires a daily activity (chore) of at least 20 minutes of time (to plug in and after charging is done, dismantle and packup) by the owner.
Compare this with weekly or fortnightly visits to the petrol bunk.
So only really committed people will buy and use EVs.
AP
@Backstage With Millionaires
Thanks for the reply.
Agreed but you will agree that it is the present situation for the “retail” user. What would also help is longer run time on a single charge (recently released specs for simple one and ola are good in this regard). How do Indian EV makers compare with the ROTW (rest of the world)?
Significant differences from smartphones are the weight, security and how many units of electricity are consumed while charging. (Not sure whether ANY EV maker (of two wheelers) gives this information upfront.
AP
I think it depends on the EV Anantha. Budget EVs may demand this level of time commitment, but for the premium segment/more modern EVs, it’s as easy as charging a smartphone. Just plug it in when you reach home, and unplug it when you leave. Obviously it may not be so simple if you lived in a shared housing situation (apartment/society, where you need to find a plug point each time, or you need to remove your EV’s battery and bring it into your abode to charge), but hopefully as time goes on and EVs slowly become ubiquitous in the next decade or so, EV charging solutions will become the norm in most buildings. The startup ecosystem may an integral part of making that happen. -Caleb
i feel like doubtnut is the most underraterd applications out there , doubtnut is just magic
@Anchit Bajpai great man!
@Abhishek Dev yes I’m using it for like an year and it’s amazing for cbse as well as hindi medium students
Have you used that startup though??
Indians are hungry for this India centric content. You guys can become as big as Linus Tech Tips as a media company when you diversify inthe future. But tech media companies in USA and Canada already have a tight knit community as well as a tech ecosystem. Looking forward to see great things from you BwM and other similar startups.
YouTube is great for reach, lateron most media companies develop their own apps and websites to have an existence independent of YouTube or social media in general.
Thank you for all of the encouragement and for sharing your vision Shubham! We definitely see BwM growing out of its current form – will that be out of India, or deeper into India? That remains to be seen and decided. But we definitely plan to become a name with as much recognition in India’s startup ecosystem as Linus Tech Tips has in Canada/USA’s computer tech community. -Caleb
I love how you provide info in your Video Description. Much appreciated for people who have difficulty hearing. ❤️
This is also good for people who want to quick check.
Hello, I like your content and videos. That is a primary reason I’m reaching out to you. Your “Placement” inside the Video frame needs to keep at least 100-200 pixels from the Left Side. It’ll help your viewers focus better on the content overall. Just a tip, from an Instructional Designer. Keep the good work!